Irina has an attractive look, for a tennis ball, that is. You see, Irina still is wearing her hair in a very severe, very bleached blonde, very short cut that looks like a barber did it with a single setting on his buzz cutter. I am sure that this was a stunning look on her young face in the 80s. Now it makes her head look like its ready for Wimbledon. Irina is a hair stylist who wonders why she doesn’t have enough business. Has she looked in the mirror, lately?
Your visual image, what you physically look like, is part of your personal brand. It can either reinforce what you’re saying verbally or it can introduce doubt in a large way.
Let’s look at Brandi, a gal who caught me at a recent networking event. Her self-intro was simple, yet powerful and immediately captured my interest when she said skincare. As soon as I heard that word, my eyes went instantly to her face to see how her skin looked. It was flawless. Without her having to say another word, I was completely convinced of her abilities as an esthetician.
Whatever business your in, you want to be sure that how you physically look is cohesive with it. This is especially important if you are in a field that is visually orientated like fashion, beauty, photography or design of any kind.
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