Deadly Reason #5: Black is Killing Your Digital Brochure
Since
the invention of the pdf, digital brochure and all kinds of sales material fly
across the world as email attachments or downloads. If you are using large
solid areas of black you instantly put up a resistance to printing the document
out. You alarm your potential client with a refrain in their brain that goes
something like this "Wow, if I print this out it is going to burn thought
all of my black ink." I think I will skim through it and see if there is a
page worth printing or skip it.
You may rethink your digital brochure; because what looks good as a physical printed bound brochure you hand someone might not be a practical, usable document to send digitally.
