Are you creating TRUST or DOUBT?

Are your actions saying, "You don't care?" Are you creating TRUST or DOUBT?

Yesterday I noticed that the house next store "SOLD" as they had place the rider on top of the FOR SALE sign. Since the sign is proximate to my driveway, I noticed a yellow post-it note on the "SOLD" part of the sign. Curious, I took a closer look. It simply had the address on the note "204 E. Maple Ave." The person placing the "SOLD" rider on the sign did not remove the instruction.

It made me wonder WHY; why did they leave the post-it note on the sign? Is it because they forgot? Is it because no one told them to remove the note? Or is it because they simply don't care about the quality of their work? Whatever the reason it's sloppy.

Although this is a tiny thing, it would make me think twice about hiring this particular Realtor, even though he is THE Realtor in our neighborhood.

Real Estate transactions are riddled with small details on so many levels. Could I trust this Realtor's office to handle my sale if they can't even get a sign right. This lack of detail introduced DOUBT, which caused me to discount any trust I had in this realtor.

Now this reaction maybe a little extreme, but I am doing it to make a point. Details count. Audience counts. How you are displaying yourself and your company to the world counts. Remember with each action and interaction you are either building DOUBT or TRUST.

DOUBT is poison. It only takes a small amount to contaminate a large amount of TRUST.

Today, will you build TRUST or DOUBT?