The Foolproof Technique for People Who Can’t Stand Introducing Themselves

If you can’t stand to answer the question "What do you do?" keep reading. Here is an easy-to-remember, easy-to-use technique that is conversational in nature. It gets the job done with only three lines.

First start by stating the problem you solve. The line starts with "You know how (insert problem)? in the form of a question.

The second line starts with "What I do is (insert how you solve the problem.)

The third line starts with “I’m a (insert your job title.)

Put it all together for a foolproof self-intro that works every time; Perfect for those who can’t stand introducing themselves.

Examples:You know how many young couples dream of buying their first home?
What I do is provide first time homeowner financing to make that possible.
I'm a mortgage broker.

You know how big brands like Starbucks and Target have great visual branding?
What I do is great visual branding for people.
I’m a personal branding coach, specializing in all things visual.

You know how many people struggle with their weight, or have backaches and knee problems?
What I do is relieve pain and reduce weight with strength training, which creates an improved physical condition.
I'm a Certified Strength and Conditioning Coach - a personal trainer at the highest level.

Why it worksThe first sentence gets the person your speaking (your audience) with to "go along for the ride." After the first sentence that is in the form of a question you should get a confirming nod or a "yeah" showing that they are "with you." They will "get it" if you have used a highly relatable problem.

The second sentence, states in an easy to understand way what you do. The second sentence "pays off" the first sentence.

The third sentence gives your official title and reinforces sentence two.

 A Few More Tips:
When you use the same word(s) repeatedly, it makes it easier for your audience to understand. The more they "get it" the more likely you are going to hear those three little words, we all long to hear "tell me more!"

Avoid acronyms, or if you use them, explain them. A variation on the last part of the second sentence of the first example might be: I’m a CSCS, a Certified Strength and Conditioning Coach. You never want your audience to have to guess at what you do.

Remember to keep it simple. It should be simple enough that your average 12 year-old would “get it.” You can always elaborate on what you do.

Be prepared for success by having a few business cards in your purse or pocket, you very well may get asked for one!

Try it out and let me know how it works for you! You just might have to find something else not to stand!