Any successful businessperson will tell you that they have to authentically believe in the product they offer. Every product has features and benefits, as well as weaknesses and flaws.
In marketing we “tell the better” story. For example if we are marketing Coke, we talk about how it is “the pause that refreshes” not the drink that is full of sugar.
In personal branding – YOU are the product. In order to have a successful business, you need to LOVE the product, you represent – YOURSELF!
As simple as this may sound, many Solopreneurs (solo-entrepreneurs) have a lot of trouble talking about them without apology. This happens for several reasons. Many of us have been taught at an early age that it is not good to “toot your own horn. We have also been instructed that it is rude to talk about yourself and even worse to talk about yourself in a positive manner. These old beliefs hinder your ability to present yourself in a dynamic, confident manner. When you operate under such a belief system you greatly hinder your ability to have the kind of success you deserve and desire.
Solopreneurs are afraid that they will sound like they are selling themselves. If you can change your belief and know that you have something of value to offer (and YOU DO!) you are then simply letting people know what you do in case they need your help. There is no selling needed. In fact, if you fail to let those you come in contact with know what you do, you are doing them a great disservice.
Next time you introduce yourself remember to do it with pride. Speak clearly, with authority. Leave the apology and self-deprecating attitude behind. You will become instantly more attractive and may even hear the three little words we all long to hear – tell me more!
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