Show Your Colorful Personal Brand

Part of your personal brand is your personality. Let it show, let it shine. When I revisited some of my recent writing drafts, a few seemed rather dry bordering on medium gray number five. It was hard to see the “Alice” in it. I forgot to add living color! 

Many of us who have grown-up in corporate or spent time in academia have forgotten to have some fun when we communicate with the written word. At my company, ShoutBrand we believe in "just right" - a balance. In this case, we are looking for writing that is just informal enough.

Here are three tips:

1. Use a conversational style.
If appropriate, write like you were chatting one-on-one with a friend. This technique is often used in sequential email marketing. For example:

“This morning when I was out for my walk, I started to think about how something seemed missing from my most recent writing drafts. They just weren't, well, as fun as they use to be. Then I saw it, a sign that said, "STOP" - yes,  a regular old stop sign. That got me thinking about….”

2. Add colorful, unexpected substitution in a cliché. 

It hit me like a ton of ice cubes. (Instead of bricks.)

For a list clichés

3.  List of three, where the third thing is not anticipated

The roles Jaclyn plays best are doctor, lawyer and superhero.

When in doubt, insert a bit of color. A little hot pink magenta or lime green goes a long way in making your text interesting. Show your colorful personal brand, by letting your personality glow.

How do you pump-up the color in your writing?