5 Deadly Reasons that Black is Killing You – Part 4

Deadly Reason #4: Black is Killing You in Print

If you use large areas of black with white or colored type in your brochures and other printed material be aware that it could be fatal to your communications. Reversed type is 50% harder to read then dark type on a light background.

When you use a serif font and/or small type it amplifies the readability problem. If your audiences are 40 or over chances are they literally will be unable to read your material and will move on.

The same readability issues occur online with websites, blogs or pages with where you are using black, or dark backgrounds, with white or colored type on them.

Color counts. Stay tuned for more on the color black.