People fear public speaking, death and a white piece of paper.

Here is your assignment: Write about anything! Write any length in any format on any subject or subject. It is wide open and it is all up to you. Take all the time you need or want. That’s a pretty frightening order, isn’t it?
This is exactly what most people face when they go to post online. They have no idea what to say or why they should be saying it in the first place. They write about their kids, express their scorn or post funny pictures of themselves dancing with a bear in Cabo. Or they write nothing. After all, the confused mind says “no.”

When you know what your Personal Brand is, what your topics are, what your tone of voice is and know what business you’re in you have a basis, a platform, to talk from. A position, if you will. You have a lens to view the world through.

Take anything, say the word “white.” As a creative designer I might choose to talk about how white is the greatest background color because it is the most forgiving and the most versatile. And how it is the most used. I might compare and contrast it with black as a background color.

A graphic designer might talk about all the different whites available in papers from a cool whites to warm whites.
A chief might talk about egg whites.
A fashion designer when to wear white
A businessman talk about White papers
An accountant white collar crime
A dentist about white teeth
A teacher about white index cards

And then there is all kinds of other white things, such as:
White vinegar
White noise
White hot
White roses
White knight
White house
White space
White light
White elephant
White symbolism

Now add a form or format – a 160 character tweet, a 300 word blog, an article, a book, a page, a paragraph.

If I now say to you write two paragraphs on the word white, could you do it? I’ll make it easier – you have 15 minutes!